Archive for mai, 2009
Team 16 Google Challenge: During the campaign
Posted by Lhotellier Thibault | Filed under Google Challenge
All along the campaign we reajusted all campaigns and AdGroups (keywords, CPC max and geolocalisation) in order to make our budget as profitable as possible.
Adjusting was made thanks to the google AdWords interface or the Google Adwords Editor tool offering detailed statistics (campaign positionning), and the Google Analytics tool which allowed us to place a tracking device on our client’s website before the campaign launch and to pick up detailed statistics before and during the campaign to be able to aprehend the campaign in a better way and to adjust it as good as possible to study the ROI which a real campaign could have served the client.
Equipe 16 Google Challenge: The announcer
Posted by Lhotellier Thibault | Filed under Advertisers
Our client, Miss LHOTELLIER Blandine, managing director of the SCT Thiblan association, has been owning a riad in Marrakech for 5 years now. The existing site www.riad-annur.com aims to get online reservations for the riad. It is now semantical, graphical and ergonomically being rebuilt in order to increase the numer of reservations, thus the benefits of the SCI Thiblan company. The main feature of the ria dis that food is made in a traditionnal way.
Today, the site only converted a small amount of visitors thus acquired few clients, the majority of which were in direct contact from previous ones. The goal is now to extend visibility of the site to all of France.
Marrakech is a main destination for our target (comfortable people of 30 to 60 years old, who like the local culture and looking for a more traditionnal and cultural part of the country).
The hosting market is developing and has a lot of competition in Marrakech. Competitive sites have a good presence on search engines like Google. Another good part of the competition uses sponsored campaigns like Google Adwords on specialised and qualified terms for this sector. Same for Morrocan tourism. Thus, the challenge will be rude.
Team 1 Google Challenge: an experience
Posted by Galy Pauline | Filed under Google Challenge
Our campaign goals was, besides to the communication on the google search engine and marketing advantages that it represents for colibri-nurserie, to generate 400 clicks to an average $ 0.50 CPC, with a 3 % CTR .
We have almost reached our goals, and if we had not made the mistake to turn the content network at the beginning of the campaign, we would have reached those goals without much difficulty.
On the Google search network we had 363 clicks at an average $0.52 CPC and a 2.56% CTR.
On the content network we had 26 clicks at an average $ 0.55 CPC and a 0.02% CTR.
On all the campaigns we had generate 389 clicks at an average cost of click to $ 0.52 which make a 0.23 CTR.
Team 13 Google Challenge: Close to the goal
Posted by Commaret Jérome | Filed under Google Challenge
Our campaign goals was, besides to the communication on the google search engine and marketing advantages that it represents for colibri-nurserie, to generate 400 clicks to an average $ 0.50 CPC, with a 3 % CTR .
We have almost reached our goals, and if we had not made the mistake to turn the content network at the beginning of the campaign, we would have reached those goals without much difficulty.
On the Google search network we had 363 clicks at an average $0.52 CPC and a 2.56% CTR.
On the content network we had 26 clicks at an average $ 0.55 CPC and a 0.02% CTR.
On all the campaigns we had generate 389 clicks at an average cost of click to $ 0.52 which make a 0.23 CTR.
Team 5 Google Challenge: During the campaign
Posted by Vy Ti-Mai | Filed under Google Challenge
Reminder : the goal of our campaign is to give more visibility to the website of Raymond Rochette who is a painter from Creusot, and who belongs to the culture of this area.
We launched 3 campaigns only based on the search of keywords. This is the global result 11 days later :
|
Campaign / Ad Group |
Clicks |
Impr. |
CTR |
Avg. CPC |
Cost |
| Marque | 5 | 27 | 18,52% | $0,15 | $0,76 |
| Peinture | 120 | 1 294 | 9,27% | $0,33 | $39,28 |
|
Nature Morte |
75 |
504 |
14,88% |
$0,33 |
$22,77 |
|
Couteau |
36 |
368 |
9,78% |
$0,32 |
$11,38 |
|
Usine |
9 |
258 |
3,49% |
$0,57 |
$5,13 |
| Région | 125 | 22121 | 0,57% | $0,48 | $59,45 |
|
Cible |
114 |
20110 |
0,57% |
$0,47 |
$53,63 |
|
Large |
11 |
2011 |
0,55% |
$0,53 |
$5,82 |
Period results :
- 369 visits with 213 coming from AdWords (that is 57,72 %)
- 1 698 view pages
• An average of 4,60 pages per visit with 5,38 for the visits coming from Adwords
• 43,36 % Bounce rate with 35,68 % for the ones coming from AdWords
- 00:02:36 Average time on the website
- 82,66 % new visits
« Marque » and « Peinture » campaigns have a good CTR, contrary to « Région » which has a very low one. But this is the campaign which brings us the most visits and is more likely to satisfy our visibility goal.
Despite these many clicks, our budget is not reached. So we decided to activate the search by emplacement (content Ad Groups) to spend it all.
That will allow us to extend our visibility by positioning our ads on paint websites, or some sites linked to the painter’s town, taking aim at people who want to discover the local culture.
In conclusion, our campaign is on its way to achieve its goal.