Display URL vs Destination URL: New rules

Posted by Team 3

Until now, display URL in an ADWORDS Ad didn’t have to be necessarily the same than landing page URL. Since april, GOOGLE has modified its guidelines and requirements about this.

« Starting in April, all the display URL for the new ads will be the URL of the page for related : no exception will be accepted. Please update your URL accordingly when creating new ads. »

To avoid click fraud and enhance Ads relevancy, GOOGLE has decided that display URL must now match landing page URL. This means they must use the same domain with no exception.

For example:

The following will still be correct:

Display URL : www.lanegourmet.com/Confitures
Landing URL : www.lanegourmet.com/PRODUITS/MIELS-ET-CONFITURES-28.html

The following will not be acceptable anymore:

Display URL : www.lanegourmet.com/Confitures
Landing URL : www.confiture&miel.com

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