Team 15 Google Challenge: Campaign strategy
Posted by Lambert Kevin | Filed under Adwords strategy
Our announcer is a web agency, our campaign strategy is deeply influenced by the constraints of budget that are set to us. No campaign will be created to increase the visibility of the agency and its services, this kind of campaign would be too expensive. On the other hand, we will target this campaign on a particular service which is more effective, the web tv and the retransmission of live shows on clients’ web tv’s, an expanding sector with less competition which offers important opportunities and reasonable costs.
The campaign is targeted on one specific service, the trafic won’t expand on all key words. So our strategy is to position ourselves in the fist place for the most competitive key words, after oprimisation. With a budget of 200$, a reduced trafic on specific key words, our CPC max will be high (1€) and so position itself ideally according to the competition. We will ajust this CDP max, modify our daily budget or we will ajust our timetable according to this high CPC max of 1$. We will attach importance to the landing page, for ensure a acceptable quality score and an optimal conversion rate.