Equipe 16 Google Challenge: The announcer
Posted by Lhotellier Thibault | Filed under Advertisers
Our client, Miss LHOTELLIER Blandine, managing director of the SCT Thiblan association, has been owning a riad in Marrakech for 5 years now. The existing site www.riad-annur.com aims to get online reservations for the riad. It is now semantical, graphical and ergonomically being rebuilt in order to increase the numer of reservations, thus the benefits of the SCI Thiblan company. The main feature of the ria dis that food is made in a traditionnal way.
Today, the site only converted a small amount of visitors thus acquired few clients, the majority of which were in direct contact from previous ones. The goal is now to extend visibility of the site to all of France.
Marrakech is a main destination for our target (comfortable people of 30 to 60 years old, who like the local culture and looking for a more traditionnal and cultural part of the country).
The hosting market is developing and has a lot of competition in Marrakech. Competitive sites have a good presence on search engines like Google. Another good part of the competition uses sponsored campaigns like Google Adwords on specialised and qualified terms for this sector. Same for Morrocan tourism. Thus, the challenge will be rude.