HETIC 2008 official Online Marketing Challenge Blog

GOOGLE ONLINE MARKETING CHALLENGE (GOMC) is an international contest proposed by GOOGLE to all students. Each team has to manage during 3 weeks a 200$ budget ADWORDS campaign for an advertiser of its choice.

Teams have to write two reports: pre-campaign report introducing the business partner and adopted ADWORDS strategy, a post-campaign report to summarize key aspects of the campaign and give strategic recommendations to the advertiser concerning its online communication strategy.

Top 50 projects for each region (EMEA for our purpose) will be judged by a panel of independent academics from all over the world on the basis of the two submitted reports.

GOMC is, for HETIC and its students, a great opportunity to demonstrate their knowledge. During three weeks, four teams will be fully implicated in this worldwide project.

For this, each HETIC team will be managed by a student with a proven experience in PPC marketing. All four teams will be followed by Mr. Remy BATAILLE lecturer and e-business expert.

For further information about GOMC, please visit official contest website: http://www.google.com/onlinechallenge/