How to find an advertiser ?
Posted by Team 3
Studying in HETIC, we are daily in touch with advertisers willing to communicate on the Web. Therefore, finding a business partner in the Google Online Marketing Challenge purpose appears to be much more laborious than we had thought.
After considerating every opportunities within HETIC’s partners network, we quickly realized that few of them were meeting our main criteria : an advertiser acting on a niche market.
To find the perfect candidate, we started our searches with the help of websites directories such as DMOZ, with no success. That’s why we successfully decided to seek within our respective social networks (family, friends, business contacts, etc.).
Finally, signing-up business partners for the four HETIC teams wil have taken a whole month that made us modify our planning by reducing time initially dedicated to strategy brainstorming.
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