HETIC 2008 official Online Marketing Challenge Blog

Being student at HETIC, we are in constant relation with announcers that want to communicate on internet. And though, the search of announcers seems to be more drawn – out than predicted.

After having studied the possibilities into HETIC network, we realized that every announcer doesn’t fit our waiting. That’s why we had to find solutions in order to discover websites that fit to our criteria.

First search criterion: Find an idea of a niche market in which we could make research to find the right announcer. In order to help to our research, we used directory like Dmoz. However, dissect the web is still a vast mission and we had to be lucky to find the real gem.

These research being inconclusive, it was our duty to make appeal to external relations: internship, teacher and friends… In fact, this method allows us to get contact with potential announcers more quickly.

In the end, one month was what we needed to take up this challenge. This event forced us to rework our schedule and then encroach upon our campaign work-time. Fortunately, our schedule allows us this light incident.

After a long research, we finally found our 4 business partners (www.lanegourmet.com, www.pnstore.com, www.naturalglam.com, www.sourcesofmusic.com ). We now have to meet them in order to conclude our partnership.

Business partners challenges

The interview consists to explain the details and the milestones of the competition, the challenges for them and for us. Indeed, it‘s important to explain what challenge can provide them:

. Visibility on the largest search engine
. 200$ marketing budget
. Strategic recommendations concerning their online communication
. Four young IT skilled professionals

Letter of Commitment

The other point is to sign-up GOOGLE’s letter to businesses which legally involves the business partner. In case of problem, I may have to use it.

Questions

Several questions are asked by the students to understand more closely their partner’s core business in order to not only write the report asked by GOOGLE but also create relevant campaigns.

Two companies embarrassed by questions concerning financial aspects of their business asked us to sign a non-disclosure agreement.