HETIC 2008 official Online Marketing Challenge Blog

GOOGLE’s german business office has launched a new advertising campaign in order to promote its video service. You can see that Google use offline to talk about online service.

This Guerrilla marketing campaign is very unusual.

But that is not Google’s first try onto their services‘ promotion. Russia did the same when launching GMAIL and GOOGLE Maps.

Gmail Russia :

Google Maps :

We can say that it’s the offline advertising year to promote Web services and also the year of interactive billboards.

Teams creation is one thing, finding business partners is another one!

Heticians teams are now facing their first real challenge : find a business partner that meets GOOGLE expectations including the fact that:
- is a business with a website,
- has never used ADWORDS
- ready to get a campaign in a challenge purpose.

We decided to extend those criterias by looking for e-tailers playing on a low-competitive or niche market.

How hard it is to find an advertiser that meets these requirements!

After exhausting their contact book with no success, Heticians had to show incredible talent and creativity in order to find the appropriate advertisers.

Finally, the four winning business partners are:

• Natural glam
• Source of music
• PN Store
• L’Âne gourmet

What will be the next challenge for our teams?