Starting to feel settled
Posted by Team 4 // 1 comment
The four teams are in position, ready to takeover PPC marketing fortifications. A tagging guidelines was sent to our business partners in order to set-up analytics solutions.
GOOGLE ANALYTICS, has been set-up to gather relevant data that help us to improve day after day our global bidding strategy, Ads, keywords management, etc.
In the meantime, we sent our professor the two first parts of our reports. Each team that has interviewed its business partner so they are able to define what their communication strategy is, what their industry is and which marketing tools they use as an action leverage.