Posts Tagged ‘eco spirale’
Team 7 Google Challenge: Differentiate a company’s strategy and an Adwords’ strategy
Posted by Romaggi Quentin | Filed under Google Challenge
The Eco Spirale company is a society directed to the sustainable development and the ecology, by proposing consumables recycled paper, that’s why we had at first decided to follow this strategy. We had moreover noticed that the competition was weak on this niche. But we finally understood the difference between a firm strategy and an Adwords strategy, on Internet.
We thus decided to realize 3 campaigns during these 3 weeks. A campaign for everything which concerns directly the company: its name, its profession and the labels which it defends. Other one clearly directed to reels papers, the heart of profession of Eco Spirale with all the possible declensions. Finally, a last campaign including every other products of the company, very numerous, with the will to eliminate the non working adgroups and by refining the list step by step.
Concerning the budget, we first wanted to attribute equal budgets between the various campaigns in order to be homogeneous, then adjust according to the results. We voluntarily chose to position on low-cost words, because of our budget, the granted time and the impossibility to face the competition on certain keywords.
Our strategy is based on a first reflection which is going to evolve during 3 weeks of campaign and which will thus require an important and regular observation.
Team 7 Google Challenge: Consumables on the sustainable development’s niche!
Posted by Romaggi Quentin | Filed under Advertisers
Eco Spirale is specialized in the cash registers’ consumables. Born in the year 1992 as a LLC with a capital stock of 40.000€, it’s located in Joinville le Pont, not far from Paris.
Its website is a display website showing every product the firm is commercializing. It’s very important number of references allows the company to prove its know-how and experience concerning the cash registers, informatics solutions and electronic banking. Nevertheless, this catalogue’s main objective is to capture contacts, in particular thanks to a click to call system. Prospects are often vended by phone but Internet is getting more important in Eco Spirale’s client acquisition’s strategy.
Arnaud Le Moing (sales director of the company) defines Eco Spirale as “a team of professionals of the collection which have strict requirements in terms of choice and product’s forwarded: perpetual control of the quality, respect of the manufacturers’ standards, reliability, guarantee, French and/or European production.”
The positioning of Eco Spirale is turns toward the sustainable development and the ecology, that’s why the prefix of the firm is “Eco” which mean economy and ecology. Eco Spirale’s specialization strengthens this positioning, with many environmentally-friendly products, in particular the papers’ spools. That allows the company to go through a niche with less competition that will grow up in the next years.
The products distribution is only made by mail order, because Eco Spirale doesn’t have a physical shop. The firm puts one’s foot on an efficient logistic, allowing a quick transporting of the products to the clients.
Concerning the clients of the company, it’s mainly composed of CHR (Cafés, Hotels and Restaurants) which represent 60% of the firm’s turnover, followed by the specialized shops (18%), transports (12%), Hypermarkets and Supermarkets (5%) and finally small retailers (5%).
This observation and understanding phase of the company is essential to develop that sponsored links strategy.
Team 7 Google Challenge: An environmentally friendly niche, the perfect advertiser for the GOMC !
Posted by Romaggi Quentin | Filed under Advertisers
Our choice fell on the firm Eco-Spirale, specialized in consumables for cash register and informatics. This firm was born at the beginning of the year 1992 as a limited company having a capital of 40.000 euros.
The website ecospirale.fr is an informative website that aims at generating leads. A click-to-call system exists on the website to allow the prospect to give its phone number in order to being called back by Eco-Spirale.
There are no prices displayed, all negotiations come after a first contact by phone.
All references on the catalogue reassure and attract the prospect. Moreover, it shows the valuation and the reliability of Eco-Spirale.
We found this company thanks to our own network. Our choice results from the good quality of the website and from the fact that its sector is not very competitive.
Finally, this company is specialized in environmentally friendly reels.