Posts Tagged ‘GOMC’
Team 16 Google challenge: conclusion
Posted by Lhotellier Thibault | Filed under Google Challenge
This campaign allowed us to have a real-life marketing experience which was very beneficial for us.
Indeed it made it possible for us to put our knowledge into practice and to acquire some more during the Hetic cursus and of course learn a lot on the AdWords tool and its power.
Thanks to the GOMC, we have had the possibility to go further into referring systems.
Furthermore, it made possible for us to to aprehend google analytics, a very performant web analytics tool, and to learn to have goals of conversion to enhance our studies for future marketing campaigns. It also was a good opportunity to use the online Adwords tool which was unknown to us until then. It was very interesting because we will inevitably be using these tools again, they are so effective!
The explanation of our approach and online marketing knowledge concerning client relation and the explanation of the tools we used, brought a lot of pedagogical values to us. We haven’t encoutered any real problems with the client. But in the team, the levels were very different. The best taught the others about online marketing. A very profitable experience for everybody!
The GOMC helped our client to extend her visibility to all of France on internet.
We suggested her to continue doing AdWord campaigns regularly during big touristical periods in Marrakech. That would be in April, May and June. We also suggested her to regularly post articles on the blog to be referred better.
Team 9 Google Challenge: If you don’t go to the company, the company will come to you…
Posted by Codiasse Laure | Filed under Advertisers
Contrary to our colleagues, searching for a company was pretty easy.
Our research didn’t take a long time and was quite atypical. Indeed, the “France Biographie” founder came to us asking if we could make an SEO campaign.
So, we offered him to take part to the Google Online Marketing Challenge, an incredible opportunity.
France Biographie is a recent company set up a year ago, which makes written and video (DVDs) biographies of companies, associations or people.
We have several reasons to think we made a good decision because its line of business is not competitive and the founder is very motivated and interesting by the Google Online Marketing Challenge!
Team 1 Google challenge: Looking for client
Posted by Galy Pauline | Filed under Advertisers
As soon as the line up was fixed, our aim was to seek client for the school. For that, we had to build a small communication strategy about our school Hetic and the Google challenge. Each team member updated their profile on social network and all communication channels. After this step, we received some good answers and contacts. The team focused on network: training period supervisors, clients, forums, everything we could. We explained the concept at several clients, some of them were highly interested or not… even if the challenge is totally free.
Finally we found 6 potentials clients. But, most of clients were already in business with Adwords and there were few survivors. The task before will not be easy because we analyze that client’s web site are not correctly optimized and there is a lot of work to do for the campaign, especially on landing pages and formularys.
Team 5 Google challenge: This is it, let’s go !
Posted by Vy Ti-Mai | Filed under Advertisers
This is it.
Since we were told that we had to find an announcer, weeks have gone fast. Really fast. We no longer count how many websites we have seen. And the ideal contestants are, on the other hand, needles in the Internet haystack.
It’s not that small and medium-sized enterprises or little associations who aren’t using Adwords are missing. But the market they’re on must also be expanding to allow a pertinent campaign, not to mention that the announcer also must be interested in the aforementioned campaign.
Regarding these measures, the team have finally made a choice a few days ago. Our contestant ? www.neko-shop.com , Neko Wear’s online shop (« The first brand to come from the manga culture »).
So, here we are : the Google Online Marketing Challenge 2009, let’s do it.
Team 12 Google challenge: Nothing better than an enthusiastic client
Posted by Hadri Chouki | Filed under Advertisers
It wasn’t difficult for us to find an advertiser for the GOC. Indeed, we were lucky to know a DVD seller on internet.
He was happy to benefit of a 200$-free advertising campaign, so he accepted quite quickly.
The opportunity to discover stuffs about Adwords programs, and to receive precious advices convinced him all the more