HETIC 2008 official Online Marketing Challenge Blog

Once we had found the advertiser, and convinced him of the advantages that he can drag out from Adwords, the campaign could be released… However, some serious precautions had to be taken in order not to be roughly ban from the competition…The website “Ane gourmet” is the perfect example of one of our clumsiness. Our team chief had testified, since the first contact with our client, of the virtues and advantages of Adwords, as the benefits deriving of its setting-up.

This being so, across our team’s brief, one detail concerning an anterior participation of an Adwords campaign had been overrode. In fact, one rule of the Google Challenge is to choose an advertiser that had NEVER done Adwords since its creation!
Imagine our shock to discover that during our work of keywords optimization that our client had launched, behind our back, his own campaign in parallel! A communication error that could cost us our participation to this competition!

After negotiating with the advertiser, the tendentious campaign had been totally stopped and Google, already in the know, showed great comprehension to our problem.
Morale of this misfortune: clearly list points to get onto in the client – brief and respect it at the nearest single comma…

GOOGLE’s german business office has launched a new advertising campaign in order to promote its video service. You can see that Google use offline to talk about online service.

This Guerrilla marketing campaign is very unusual.

But that is not Google’s first try onto their services‘ promotion. Russia did the same when launching GMAIL and GOOGLE Maps.

Gmail Russia :

Google Maps :

We can say that it’s the offline advertising year to promote Web services and also the year of interactive billboards.