Posts Tagged ‘petit ourson guimauve’
Team 8 Google Challenge: What about selling marshmallow bears ?
Posted by Durant Jean Baptiste | Filed under Advertisers
TastyFrance Ltd is a company managing commercial websites, using e-business to sell their products. This company is owned by only two people. It was created in 2007 and it is based in Meulan, FRANCE.
TastyFrance, our client, owned a website called www.petitoursonguimauve.fr for which we are going to launch our advertising campaign. This website sells chocolates online; their flagship product is the marshmallow bear. All the products sold are top-of-the-range. They are imported and sold as Limited Edition throughout France.
Their main targets are upper class French women and men from 30 to 50. The product purchase on the website is generally motivated by the desire to make a gift to a loved one. This commercial activity gets peak sales over Christmas, Valentines and Easter periods.
Despite, the entertaining side of our client, the campaign we will launch for this business is going to be a challenge. Indeed, the company’s target group is limited.