1
April
Posted by Team 4 //
The main challenge in an ADWORDS campaign consists in finding the right keywords to bid on. Everyone has his own idea concerning the most relevant ones. Between team members, advertiser and suggestion tools, opinions are divided.
Furthermore, keywords choice is endless. Do we have to use website’s name ? Can we use brands names ? Is it relevant to use generic keywords ? How to get the most of our budget ? Discussion remains open. We now understand why strategy initially defined is so crucial. But the main question is : which keywords are the most relevant ones considering advertiser’s goal ?
Tags : adwords, campaign, client, keywords, strategy
28
March
Posted by Team 4 //
The four teams are in position, ready to takeover PPC marketing fortifications. A tagging guidelines was sent to our business partners in order to set-up analytics solutions.
GOOGLE ANALYTICS, has been set-up to gather relevant data that help us to improve day after day our global bidding strategy, Ads, keywords management, etc.
In the meantime, we sent our professor the two first parts of our reports. Each team that has interviewed its business partner so they are able to define what their communication strategy is, what their industry is and which marketing tools they use as an action leverage.
Tags : announces, strategy, tag plan, tracking