Posts Tagged ‘total manga’
Equipe 2 Google Challenge: Strategy
Posted by Soutric Marjorie | Filed under Adwords strategy
Our client, Total Manga, is a content-based website written in French which deals with mangas and Japan culture. Because of this context and the limited budget, we will only target French language and specially France. Due to the budget limitation and with the assist of the analytics data, we will put our campaigns on when there is high organic traffic and to turn it off the rest of the day.
About our campaigns and the AdWords strategy, we were inspired by the structure of the web site and we adapted this one into a logical organization keeping in mind the particular goal and settings of each campaign and grouping similar keywords together. We will particularly focus on two parts of the site : “Mangas”, the most successful section and “Japan”, which is a section dedicated to the Japanese culture. This section makes the difference between Total Manga and its rivals. We will launch our keywords with high bids and we will gradually lower the bid maintaining a top 3 ad position. To achieve a good click through rate, we will set up rotate ad serving and constantly improve the ad texts through A/B testing.
To assess our goals, we matched our budget with the estimated CPC and the estimated traffic given by the Keyword Tool. As a result we plan to reach 10 000 impressions, 400 clicks, a global CTR of 4% and a CPC max of a $0,50 in three weeks. Our Key Performance Indicators will be the number of signs up to the forum and to the newsletter, the average time spent on site and the bounce rate.
Team 3 Google challenge: Adwords strategy
Posted by Soutric Marjorie | Filed under Adwords strategy
Our client, Total Manga, is a content-based website written in French which deals with mangas and Japan culture. Because of this context and the limited budget, we will only target French language and specially France. Due to the budget limitation and thanks to the analytics data, we will put our campaigns on when there is high organic traffic and turn it off the rest of the day.
Concerning our campaigns and the AdWords strategy, we took inspiration from the structure of the web site and we adapted this one into a logical organization keeping in mind the particular goal and settings of each campaign and grouping similar keywords together. We will particularly focus on two parts of the site: “Mangas”, the most successful section and “Japan”, which is a section dedicated to the Japanese culture. This section makes the difference between Total Manga and its rivals. We will launch our keywords with high bids and we will gradually lower the bid maintaining a top 3 ad position. To achieve a good click through rate, we will set up rotate ad serving and constantly improve the ad texts through A/B testing. Our Key Performance Indicators will be the number of signs up to the forum and to the newsletter, the average time spent on site and the bounce rate.
Team 2 Google Challenge: A brief presentation of our advertiser: Total Manga
Posted by Soutric Marjorie | Filed under Advertisers
As the name suggests it, Total Manga deals with manga. It is often updated by the administrator and visited by a large and active community of fans who also contribute with their comments.
Total Manga defines itself as : “…a manga website dedicated to Japanese culture, bringing the essential of manga news, j-music, drama, video games and Japanese culture.”
When you arrive on the home page, you can navigate through a menu and a submenu
In the MENU you will found:
General - Manga - Anime - Drama - J Music - Games - Japan
And for each of this thematic the SUBMENU contains the following categories :
News - sheet - celebrities- reports - forum
Or, you may choose to check the last news or reports.
There is also a specific access for members, because they are allowed to do some “extras” things like leaving a comment, or participating to the frequent competitions.
The competitions aim to federate the existing community and attract new comers with easy games. For example, last week you could win a DVD of Bleach (memories of nobody).
On Total Manga, there is also several places where the advertisers can display their ads. For the moment, it’s not really profitable and that’s why Total Manga needs more trafic. We truly think that AdWords can bring the expected trafic.
In the GOMC context, we think that Total Manga is a really good choice because Japanese culture and manga thematic are trendy. Furthermore, the news and Total Manga’s community are both animated and it’s really motivating.
I also have to mention that the advertiser is a really cool guy who has a great knowledge of his business and he knows how to do business with the internet. It’s a huge advantage for us as he is an expert in SEO and Google Analytics. He gave us access to his Google Analytics account and it’s really interesting for us to examine how he configured this account. In exchange, we will help him understanding how AdWords works and can be cleverly used for his business.
Team 2 Google challenge: The success starts with the right client
Posted by Soutric Marjorie | Filed under Advertisers
The opportunity to work with a real client is probably the most interesting part of the Google Challenge. It brings us the chance to acquire a true experience in the marketing field and to compete with professionals thanks to the $200 provided by Google.
Choosing the right client is essential for the success of our campaign and for the motivation of all the team. We contacted many websites and finally selected five that were in accordance with the requirements of the challenge. Then, we arranged a meeting in order to select the one that will share this adventure with us. The choice goes to Total Manga. All the members of the team were seduced by the theme, the values and the content of the website, so we all start the Google Online Marketing Challenge with the same enthusiasm!