Team 1 Google Challenge: an experience
Posted by Galy Pauline | Filed under Google Challenge
Our campaign goals was, besides to the communication on the google search engine and marketing advantages that it represents for colibri-nurserie, to generate 400 clicks to an average $ 0.50 CPC, with a 3 % CTR .
We have almost reached our goals, and if we had not made the mistake to turn the content network at the beginning of the campaign, we would have reached those goals without much difficulty.
On the Google search network we had 363 clicks at an average $0.52 CPC and a 2.56% CTR.
On the content network we had 26 clicks at an average $ 0.55 CPC and a 0.02% CTR.
On all the campaigns we had generate 389 clicks at an average cost of click to $ 0.52 which make a 0.23 CTR.