Team 1 Google Challenge: Budget and Strategy
Posted by Galy Pauline | Filed under Adwords strategy
Now we have our client, so we can choose the right strategy. In a first time, we analyzed the website in order to understand his strengths. We also ask more information to the client about his activities.
From this point, we had chosen house sells online formulary as main goal for out adwords campaign.
In a second time, we notice than the website has lot information. When people want to buy a house, they are looking for a lot of information. Wood houses are more and trendier but information is still a weakness for people.
Our second goal is the average time on site. If people are well informed, they will probably come back to our client in order to buy products.
Finally, we divided our account in several campaigns included sells and information. Budget is higher for the two first weeks to have a high quality level. We will bring some optimizations to reduce our expenses and keep a high quality level.