Team 11 Google Challenge: experience
Posted by Houlbert Mathieu | Filed under Google Challenge
The challenge was a really good experience, even if we were worried at the begginning. The Adword interface is more familiar now.
Even if the world of sponsored links is still opaque, it is clearer now. The learning was long but now we are able to manage a campaign from A to Z.
It was long and tedious, the results were maybe not as goog as the advertiser hoped but they are still concluding. The experience was a benefit for the advertiser and it is possible that he wants to continuthe campaign Adwords in the future, and it was the real aim!