Team 11 Google Challenge: strategy
Posted by Houlbert Mathieu | Filed under Adwords strategy
Before starting the challenge, we took time to build an optimised strategy for our advertiser. We studied the website, listed the weak points, the strong points, got the most pertinent informations for our strategy. Then we decided that our objective of conversion would be to give a phone numbers for the rent of a double pedal car, knowing that the customer has to give his phone number on the web site via a text field.
And we divided our account in different AdGroups to choose on what we wanted to appear in order to be the most pertinent. About the budget, we invested more the two first weeks in order to have a better quality level. We will optimize the expenses then trying to have the best balance possible.