Team 16 Google Challenge: During the campaign
Posted by Lhotellier Thibault | Filed under Google Challenge
All along the campaign we reajusted all campaigns and AdGroups (keywords, CPC max and geolocalisation) in order to make our budget as profitable as possible.
Adjusting was made thanks to the google AdWords interface or the Google Adwords Editor tool offering detailed statistics (campaign positionning), and the Google Analytics tool which allowed us to place a tracking device on our client’s website before the campaign launch and to pick up detailed statistics before and during the campaign to be able to aprehend the campaign in a better way and to adjust it as good as possible to study the ROI which a real campaign could have served the client.