HETIC 2008 official Online Marketing Challenge Blog

L’ÂNE GOURMET is a French e-commerce website launched in march 2008 that sells local gastronomic products and is hiring two people.

ÂNE GOURMET (literally GOURMET DONKEY) aims not only to food lovers who want to buy authentic products but also to everyone looking for an original gift idea. On the French on-line market, the competition is led by BIEN MANGER (bienmanger.com), a website launched in 2001.

Web site’s ergonomics and usability are the main strengths to arouse the enthusiasm on the donkey mascot. The French map, as an interactive product finder, already appears to be its « killer feature ». Upstream of site launch, a viral marketing campaign relayed by various influential bloggers and social media, was led using a video and a blog recounting all about ÂNE GOURMET’s genesis. On the fringes of the challenge, an e-mailing campaign towards 15,000 targets will be sent while PR operations should start.

ADWORDS campaign will drive highly targeted and converting audience in order to increase turnover.