Team 4’s advertiser : Sources of Music

Posted by Team 4

SOURCES OF MUSIC (SOM) is a French company launched in 2005 by Jacques CHALMEAU, its sole employee, that sells music publishing and master-works’ scores in PDF (paper versions and MP3 accompaniments are coming).

SOURCES OF MUSIC (SOM) is dedicated to classical music industry professionals. Typical customer is a 30 to 60 years-old male or female classical music professional. Main direct competitors are book publishers and few huge majors such as BMG, WARNER or UNIVERSAL lead this niche market.

The fourth website’s version has been released to generate incomes starting selling online. As a classical music expert, Jacques CHALMEAU manages himself PR strategy through regular radio interviews.

ADWORDS will drive a highly targeted and converting audience that will allow SOM to earn its first bucks on the Web.