Team 5 Google Challenge: How to make an artist known?
Posted by Vy Ti-Mai | Filed under Adwords strategy
The issue with the Raymond Rochette’s case is that the artist is mostly known in the Creusot. He’s consequently not much seek. Moreover, he’s in a particular field: art. This field is very specific, and the associate research too : one’s gonna search the name of an artist, another, the name of the artistic movement, or his style. But Raymond Rochette doesn’t belong to any art istic movement. The goal of this campaign is to give him some visibility, and to allow people who doesn’t know him to discover his work.
So, our strategy is to make 3 campaigns. The first one is focused on the brand, which is, in this case, the name of the artist. The two other campaigns are set up on generic keywords, linked with the artist’s paintings (type of painting : factory, still life painting, lands…); and linked with his area and tourism (Creusot, Bourgogne…). The ad invites to discover this unknown artist. Thus, the budget will be more important for the two last campaigns than for the first one.