Team 7 Google Challenge: Differentiate a company’s strategy and an Adwords’ strategy
Posted by Romaggi Quentin | Filed under Google Challenge
The Eco Spirale company is a society directed to the sustainable development and the ecology, by proposing consumables recycled paper, that’s why we had at first decided to follow this strategy. We had moreover noticed that the competition was weak on this niche. But we finally understood the difference between a firm strategy and an Adwords strategy, on Internet.
We thus decided to realize 3 campaigns during these 3 weeks. A campaign for everything which concerns directly the company: its name, its profession and the labels which it defends. Other one clearly directed to reels papers, the heart of profession of Eco Spirale with all the possible declensions. Finally, a last campaign including every other products of the company, very numerous, with the will to eliminate the non working adgroups and by refining the list step by step.
Concerning the budget, we first wanted to attribute equal budgets between the various campaigns in order to be homogeneous, then adjust according to the results. We voluntarily chose to position on low-cost words, because of our budget, the granted time and the impossibility to face the competition on certain keywords.
Our strategy is based on a first reflection which is going to evolve during 3 weeks of campaign and which will thus require an important and regular observation.