Team 8 Google Challenge: Who are the potential marshmallow buyers?
Posted by Durant Jean Baptiste | Filed under Adwords strategy
Who are the customers? According to the Google Analytics reports we can deduce that most customers already know the website or have heard of www.petiteoursonguimauve.fr products in magazines.
The principal goal of our campaign is to create some traffic on the website, bringing new customers on it. We would limit our scope to France, because TastyFrance delivery system is limited to the French territory. Then, after studying the searches on our product, we understood that the keywords cost in the chocolate field is too high
and considering the client profit margin.
We decided find potential prospects on the websites where they are likely to go. Therefore our strategy is mainly based on ad placements; those would correspond to the different actual customer’s interests.
However, there will be another campaign on the Google search engine that focus on keywords like “marshmallow bear” to be sure not to miss any potential customers.