Words’ power
Posted by Team 4
The main challenge in an ADWORDS campaign consists in finding the right keywords to bid on. Everyone has his own idea concerning the most relevant ones. Between team members, advertiser and suggestion tools, opinions are divided.
Furthermore, keywords choice is endless. Do we have to use website’s name ? Can we use brands names ? Is it relevant to use generic keywords ? How to get the most of our budget ? Discussion remains open. We now understand why strategy initially defined is so crucial. But the main question is : which keywords are the most relevant ones considering advertiser’s goal ?
anybody here know of a good site to find more info on adwords strategy? I\’ve got this site bookmarked and im gonna keep checking it out, but i still would like to find a site that covers adwords strategy a little more thoroughly..thanks